📈 Market Opportunity (2012–2028)
Since opening our doors in 2012, Top That! Pizza has grown from a bold local concept into a proven model for the next generation of fast-casual dining. The demand for fresh, customizable, and high-quality meals served fast has only intensified — and our brand has been ahead of that curve from day one.
Over the past decade, the market for build-your-own pizza and subs has expanded nationwide, driven by evolving consumer preferences for transparency, choice, and speed. In Tulsa and beyond, families, professionals, and students seek meals that are affordable, customizable, and delivered within minutes — a niche perfectly matched to Top That!’s oven technology and operational efficiency.
As we move toward 2028, opportunities continue to grow through:
- Franchise expansion into high-traffic corridors and university areas
- Third-party delivery and catering partnerships reaching up to 90 miles
- New product lines, including Top That! Sub and Top That! Pasta
- Integration of smart marketing, loyalty programs, and digital ordering
The next phase of our journey isn’t just about serving great food — it’s about scaling a system built on 3P's Performance, Passion, and Precision.